Destination of the month:

Visit Detroit

Detroit, Michigan's largest city, is a destination where innovation, creativity and heritage have shaped one of America's most compelling urban landscapes. Famed as both the birthplace of Motown and the heart of the US automotive industry, the city has long influenced music, manufacturing and popular culture around the world. Today, Detroit is enjoying an exciting renaissance, with beautifully restored historic buildings sitting alongside contemporary attractions, independent businesses and a thriving arts and culinary scene. Whether you're exploring world-class museums, enjoying live music, discovering distinctive neighbourhoods or sampling local specialities, Detroit offers an authentic city break packed with history, culture and unforgettable experiences.
detroit
Visit Detroitt
Detroiit bus
2023 0804 Motown 045
The Birthplace of Motown

Few cities have left such an enduring mark on the world's music as Detroit. In the 1960s, Berry Gordy founded Motown Records in a modest house on West Grand Boulevard, launching the careers of legendary artists including Stevie Wonder, Diana Ross & The Supremes, Marvin Gaye, Smokey Robinson and The Temptations. A visit to the Motown Museum (Hitsville U.S.A.) allows visitors to step inside the original recording studio where countless chart-topping hits were created. Music remains woven into the fabric of the city, with live performances taking place nightly across intimate jazz clubs, historic theatres and modern concert venues. Detroit are the originators to techno music and continues to nurture thriving hip-hop, soul, blues and indie music scenes, ensuring its musical legacy is very much alive.

Rosa Parks bus inside Henry Ford Museum
The Home of the Automotive Industry

Detroit earned its famous "Motor City" nickname by revolutionising the way the world travels. As the birthplace of the modern American automotive industry, the city became home to pioneering manufacturers including Ford, General Motors and Chrysler, whose innovations transformed global transportation. Visitors can explore this remarkable history at The Henry Ford Museum of American Innovation, one of America's most impressive museums of innovation, where highlights include the Rosa Parks bus—the Montgomery city bus on which Parks made her historic stand against racial segregation in 1955. Continue the journey with the Ford Rouge Factory Tour to see modern vehicle production in action. The historic Ford Piquette Avenue Plant offers a fascinating glimpse into the birthplace of the Model T, while automotive enthusiasts can also admire classic cars, concept vehicles and engineering milestones throughout the city. Detroit's automotive heritage remains central to its identity and continues to drive innovation today.

Discover Detroit Art #2
Art, Architecture & Culture

Detroit is a city where history and creativity meet around every corner. Its skyline is renowned for its magnificent Art Deco architecture, with iconic buildings such as the Guardian Building and Fisher Building showcasing some of the finest examples of 20th-century design in the United States. The Detroit Institute of Arts is internationally acclaimed for its outstanding collection, including Diego Rivera's famous Detroit Industry Murals, while the Museum of Contemporary Art Detroit (MOCAD) highlights cutting-edge exhibitions from emerging and established artists. Colourful street art, restored theatres, public sculptures and cultural festivals add further character to the city, reflecting Detroit's ongoing transformation into one of America's most exciting cultural destinations.

Detroit Square Pizza
A Food Scene on the Rise

Detroit has become one of the Midwest's most exciting culinary destinations, combining long-standing local traditions with an innovative new generation of chefs and restaurateurs. Visitors can sample the city's signature Detroit-style pizza, famous for its thick, crispy crust and caramelised cheese, or enjoy a classic Coney Island hot dog, a local institution that has delighted diners for generations. Beyond these iconic dishes, Detroit's dining scene features award-winning restaurants, international cuisine, bustling food halls, artisan bakeries and an ever-growing collection of craft breweries, cocktail bars and coffee roasters. From neighbourhood diners to fine dining experiences, the city's diverse food culture reflects its multicultural heritage and creative spirit.

Skyline Option 2
Distinctive Neighbourhoods

One of Detroit's greatest strengths is the individuality of its neighbourhoods, each offering a unique glimpse into the city's past and present. Midtown is a lively cultural hub, home to museums, galleries, boutique shops and stylish cafés, while Eastern Market is one of the largest and oldest public markets in the United States, attracting visitors with its fresh produce, local food vendors and colourful murals. Corktown, Detroit's oldest neighbourhood, blends historic Victorian architecture with trendy restaurants, breweries and independent businesses, creating one of the city's most vibrant districts. Downtown Detroit offers entertainment, professional sports, riverfront parks and lively nightlife, while areas such as Greektown and New Center each contribute their own distinctive atmosphere. Exploring these neighbourhoods reveals the diversity, resilience and welcoming spirit that define modern Detroit.

CVB USAT Website Banner Destination

Earn More with Universal

Use code: UNIVERSALBOOKINGS

Make a booking with a minimum nights stay in an Universal Orlando Resort hotel with flights and you’ll earn either an EXTRA £25 or £50 on your Cash Card.

Hurry bookings must be made by 30th June 2026

Must include the following:

  • Return Transatlantic Flights
  • Minimum Of 2 Adults
  • Minimum of 5 nights in a Universal Orlando Resort hotel
  • New Booking made with USAirtours

Terms:

Based on £25 Universal Endless Summer Resort – Surfside Inn and Suites & Dockside Inn and Suites, Universal Cabana Bay Beach Resort, Universal Aventura Hotel, Universal Stella Nova Resort & Universal Terra Luna Resort and £50 for Loews Sapphire Falls Resort, Loews Royal Pacific Resort, Hard Rock Hotel®, Loews Portofino Bay Hotel and Universal Helios Grand Hotel, a Loews Hotel.

Usual Cash Card terms and conditions apply, incentive can be withdrawn at anytime with no alternative offered, for full terms and conditions and how to redeem the extra incentive visit our website.

**Please note the legal drinking age in the USA is 21 and over

USAirtours
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. Please see our privacy statement.